DRIVE BUSINESS GROWTH VIA BRAND AWARENESS

Description : Brand awareness is basically a consumer’s familiarity with your organization and services. This includes brand recognition which is the ability of people to recognize your brand logo or name and the associations they have with you. Searching for something appropriate for your requirement, thus being a solution for you is the right way ahead. When you wish to order a drink at a fast-food restaurant, do you request for a cola, or a Coke? Alternatively, when you cut yourself accidentally, do you look for a plastic bandage, or a Band-Aid? Such rightly used terms are known as proprietary eponyms, and they have become the apex of brand awareness. These brands have become so popular that they have replaced the normally called-out generic terms for similar products in our language.